This is what I learnt from Steve Jobs – The ‘I’ generation is born.

The Hidden Strategy of a True Visionary

You must be so in tune with the human need

That you can keep one step ahead.

By all means, ask people what they want.

But please, Don’t give people what they want

Go one step further.

See what they need but cannot yet conceptualise

Give them what they have never had

What they never realised they wanted.

Dont be disturbed if they say they do not want it

Remember they cannot see as you do

Your job is to make it so compelling

That even if they do not want it,

They will be drawn to it and cannot help but place a demand on it.

……..I want to be a visionary, I want my eyes to see……………



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