The Hidden Strategy of a True Visionary
You must be so in tune with the human need
That you can keep one step ahead.
By all means, ask people what they want.
But please, Don’t give people what they want
Go one step further.
See what they need but cannot yet conceptualise
Give them what they have never had
What they never realised they wanted.
Dont be disturbed if they say they do not want it
Remember they cannot see as you do
Your job is to make it so compelling
That even if they do not want it,
They will be drawn to it and cannot help but place a demand on it.
……..I want to be a visionary, I want my eyes to see……………